Customer Stories / Baker Brothers
Baker Brothers Plumbing, Air, and Electric
Plumbing, Air, and Electric • Dallas / Fort Worth Metro, TX

How Baker Brothers increased online booked jobs by 250 percent with ScheduleBot

With ScheduleBot improving online scheduling performance, Baker Brothers booked more jobs, filled their dispatch board, and maximized the return on their marketing investment.

+250%

Booked jobs from online scheduling

+16%

Increased revenue
Trade
HVAC, Plumbing, and Electrical
Team size
$100M in annual revenue
Primary problem solved
Online scheduling efficiency
CRM
ServiceTitan
Annual revenue
November 2024

Company Overview

Baker Brothers is a large, multi-trade home services company serving the Dallas and Fort Worth area. With a strong brand and significant marketing investment, the business depends heavily on online scheduling to drive demand and keep technicians productive.

As the company continued to grow, leadership saw an opportunity to improve how online demand was being converted into booked jobs.

The problem

Before ScheduleBot, Baker Brothers was struggling to convert online scheduling traffic into booked jobs. Their previous online scheduler was only booking one out of every four customers who attempted to schedule.

This meant marketing dollars were driving demand, but much of that demand never turned into jobs. The impact showed up across the business. Marketing cost per lead was higher than it needed to be. Marketing spend as a percentage of revenue was climbing. Dispatch boards were not always full. Technicians had downtime. Monthly revenue was being left on the table.

The problem wasn't the lead volume - it was conversion.

The solution

Baker Brothers chose ScheduleBot because it could dramatically improve online scheduling performance while fitting into their existing ServiceTitan workflow.

ScheduleBot helped them
Convert more online scheduling attempts into booked jobs
Book clean appointments directly into ServiceTitan
Fill the dispatch board more consistently
Maximize revenue from existing marketing spend
Improve margins by reducing waste

ScheduleBot became a critical part of how online demand turned into scheduled work.

The results

After going live with ScheduleBot, Baker Brothers saw immediate and measurable results.

  • 250 percent increase in booked jobs from online scheduling
  • 12 percent increase in monthly revenue
  • A fuller and more consistent dispatch board
  • Technicians spending less time waiting and more time working

Online scheduling went from a weak point to a major growth driver.

The impact

Higher booking percentages and less manual work for CSRs, allowing the team to focus on higher value conversations.

Jobs arrive with the right information and are ready to be assigned to technicians without extra cleanup.

Lower cost per lead, lower marketing spend as a percentage of revenue, more booked jobs, and clearer campaign attribution.

More revenue, more predictable months, stronger margins, and confidence to invest more in marketing and hire additional technicians.

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