Harts Plumbers, Electricians & HVAC Technicians
Plumbing, Sewer, HVAC, and Electrical • Seattle, Tacoma, and Olympia, WA

How Harts Plumbers, Electricians & HVAC Technicians tripled booked jobs from online scheduling with ScheduleBot

With ScheduleBot improving online scheduling performance, Harts Services streamlined the path from lead to job and made their marketing dollars more effective.

3x

online scheduler conversion rate
Trade
Plumbing, Sewer, HVAC, Electrical
Team size
160 employees, 65 trucks
Primary problem solved
Online scheduling conversion
CRM
ServiceTitan
Annual revenue
$30M
Live Since
September 2025

Company Overview

Harts is a large, multi-trade home services company serving the greater Seattle, Tacoma, and Olympia areas. With a strong brand and steady inbound demand, the team relies on online scheduling as an important part of their booking mix.

As the company continued to scale, leadership saw an opportunity to improve how online scheduling leads were handled and converted into real jobs.

The problem

Before ScheduleBot, Harts was struggling to get consistent results from their online scheduler. Conversion rates were stuck below 25 percent, meaning most customers who tried to book online never made it onto the dispatch board.

Online scheduling accounts for 10 percent of total booked jobs, so leadership believed it needed to be more efficient. The low conversion rate also limited the impact of Google PPC and Local Services Ads, since valuable demand was falling out of the funnel before it turned into revenue.

The process from lead to job was fragmented, and multiple tools were in place without delivering a clear return.

The solution

Harts Services chose ScheduleBot to improve online scheduling performance and simplify their lead-to-job workflow within ServiceTitan.

ScheduleBot helped them:

Increase online scheduling conversion
Book jobs directly into ServiceTitan
Streamline intake without adding complexity
Improve the effectiveness of paid lead traffic
Eliminate tools that were not delivering ROI

ScheduleBot became a critical part of how online demand turned into scheduled work.

By focusing on booking efficiency instead of adding more software, the team was able to simplify operations while improving results.

“ScheduleBot is a no brainer. You’ll 3x your results from online scheduling. It’s an extremely effective optimization, especially if you’re using ServiceTitan.”
— Richard Hart

The results

After going live with ScheduleBot, Harts Services saw a clear improvement in performance.

  • 3x increase in booked jobs from online scheduling
  • Higher conversion from existing website and ad traffic
  • Fewer tools required to manage lead intake
  • A more efficient path from lead to booked job

Online scheduling became a stronger and more reliable contributor to overall job volume.

The impact

Less complexity and fewer manual steps when handling online scheduling leads.

Jobs come into ServiceTitan with the information needed to schedule and assign technicians efficiently.

Improved performance from paid lead ads, with more booked jobs coming from the same traffic.

Stronger ROI from existing marketing spend, simpler systems, and confidence that online scheduling is working as intended.

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