How WireNut Home Services recovered lost leads and boosted online conversion rates with ScheduleBot

WireNut Home Services is a multi-trade home services company serving Colorado Springs, Denver, and Pueblo. With steady demand across HVAC, plumbing, and electrical, online scheduling plays an important role in how customers request service.

As online leads became a larger part of their booking mix, the leadership team saw a need to improve how those leads were captured, followed up with, and converted into real jobs.

Before ScheduleBot, WireNut Home Services struggled to get consistent results from online scheduling. Their previous scheduler was only converting 25 to 30 percent of customers who attempted to book.

Even more concerning, a large number of customers started the scheduling process but never finished. That lead information was lost entirely, leaving no way for the team to follow up. Since roughly 10 percent of booked jobs came from online leads, this created a meaningful gap in revenue and efficiency.

After-hours traffic and overflow made the problem worse. Lead volume targets were harder to hit, and valuable opportunities were slipping through the cracks.

WireNut Home Services chose ScheduleBot primarily for its Second Chance Leads capability and its ability to improve online scheduling performance.

ScheduleBot helped them:

Reconnect with customers who dropped off the scheduling process

Increase online scheduling conversion

Book clean jobs directly into ServiceTitan

Simplify booking across departments

The team also found ScheduleBot’s interface easier to use than their previous online scheduler, which helped with adoption across the business.

After going live with ScheduleBot, WireNut Home Services saw clear improvements in performance.

• 70 to 80 percent of Second Chance Leads successfully recovered
• A significant increase in online scheduling conversion
• A measurable drop in cost per lead
• Increased revenue from the same online demand

Second Chance Leads quickly became a major driver of booked jobs.