How Kanga Roof beat every Q1 appointment goal for the first time ever and grew total leads by 20%+ year over year

Four Seasons Kanga Roof is a roofing company based in Macomb County, Michigan, serving the Metro Detroit area. Founded as a commercial roofing contractor by Bill Burkhardt Sr., the company expanded into residential services and is now celebrating its 20th year in business. Today the company is co-owned by Bill Burkhardt Jr., his brother Matthew, and partner Brian Neaton.

When Bill Jr. returned to the company in 2018, Kanga Roof was doing approximately $4 million in annual revenue. This year the company is on track to hit between $20.5 and $22 million. Kanga Roof is one of the only roofing contractors in Metro Detroit to equally serve both commercial and residential clients, and the only one with a full-time in-house service department. They also operate the Kanga Kare Club, an exterior maintenance program for ongoing clients.

Bill Burkhardt Jr. had built his operational philosophy around what he calls the "222 policy": answer the phone in two rings or less, respond to electronic leads in two minutes or less, and schedule within two days or less. The intent was right. The execution had a blind spot.

Before ScheduleBot, Kanga Roof was missing a significant volume of phone calls, particularly after hours, on weekends, and during peak periods when the team was already on the line. The problem was not visible until ScheduleBot went live and the data made it impossible to ignore.

Their CRM, Centerpoint Connect, is a niche platform built specifically for roofers that does not integrate easily with outside tools. Getting ScheduleBot connected required real effort from the team, but they made it work, going live by Thanksgiving after beginning implementation in late October.

Kanga Roof deployed all three ScheduleBot products: AI Form, AI Voice, and AI Chat. The AI Voice product was given its own identity on the call center side and is now known internally as "Kanga Carol," handling overflow calls and after-hours volume so the team can focus on the customers they are actively serving.

ScheduleBot was configured to serve both the commercial and residential sides of the business, and the team also set up emergency dispatch routing through the system. After-hours calls that come in for emergency service now trigger an immediate text and email to the on-call service manager, ensuring a callback happens regardless of the hour.

Since going live, Kanga Roof beat all of their appointment set goals for the entire first quarter for the first time in company history. They repeated that performance in April.