At a glance
The problem
Leads slipped away between inquiry and callback. After-hours calls went unanswered.
What changed
Online Scheduling, the 24/7 AI CSR, and Web Chat, live in February 2026.
The result
Lower cost per appointment, record conversion, and a booking window over a week out.
The problem
Losing opportunities in the chase.
Brown Roofing was losing leads in the gap between when an inquiry came in and when someone followed up. The website form wasn't converting well, after-hours calls went unanswered, and phone tag sent some homeowners to competitors first. Spam-flagged and unidentified numbers made callbacks even harder. The issue wasn't demand. It was speed and consistency.
The solution
Closing the gap from lead to booked appointment.
Leadership was hesitant at first, then decided the same day as their first conversation with ScheduleBot. Before launch, the team stress-tested the AI phone agent with their toughest questions. Its honesty about being a virtual assistant, and its ability to actually book, settled their biggest concern.
Shorter time from new lead to first response
After-hours and peak calls answered and booked
Customers book online instead of waiting for a callback
More complete intake details up front
A direct booking path, no spam-flagged callbacks
A steadier pipeline for the sales team
We went from losing leads in the chase to booking appointments at 1:30 in the morning.
Kevin Luchun
Marketing Director, Brown Roofing
The results
Record months and a fuller pipeline.
-29.6%
Cost per appointment set, February to March
$580K
Revenue directly attributed to ScheduleBot leads since launch
44% → 64%
Online conversion rate in the first full month
70–75%
Projected April conversion, on pace for a record month
1:34 AM
A job booked by the phone agent that would have been lost
1 week+
Booking window, up from same-day or next-day, thanks to higher volume
The impact
How it changed every team.
Call center
No more after-hours phone tag. Reps get detailed issue notes before calling back, so they open with a recap.
Dispatch
Better-qualified leads with complete information, and fewer customers lost to competitors.
Marketing
The same ad spend books more appointments, with clearer visibility into paid lead conversion.
Ownership
More confidence in the pipeline while scaling the sales team for peak season.
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