online bookings, from about 25 a month to 50 to 60
30% → 70%+
online scheduling conversion
10–15%
of total jobs now come from online scheduling
At a glance
The opportunity
A multi-step decision tree held online conversion around 30 to 33%.
What changed
ScheduleBot Online Scheduling with Second Chance Leads, live in Q1 2025.
The result
Online bookings doubled and conversion reached 70%+.
The opportunity
A strong call center, and untapped online demand.
With phone bookings already running at 85 to 90%, Brad Lawson, Director of Marketing at Beyond Wow, knew the next lever was online scheduling. The existing tool was built around a complex decision tree requiring customers to navigate issue categories and subcategories before they could book.
Online scheduling conversion was sitting around 30 to 33%. Brad saw it as a marketing and lead conversion problem, not an operational one. The call center was performing. The pipeline from digital channels was not keeping pace.
The solution
A simpler flow and second-chance leads.
Instead of the old decision tree, customers now enter their address and describe their issue in their own words, and ScheduleBot routes the booking to the correct business unit automatically. Second Chance Leads captures name, email and phone up front, so when someone drops off, the call center can see them and reach out.
✓
A simple address and free-text issue description
✓
Automatic routing to the correct business unit
✓
Second Chance Leads for incomplete bookings
✓
Customer context before the confirmation call
✓
Booked jobs flow straight into ServiceTitan
✓
Customers calling out easy booking in reviews
“
ScheduleBot is a customer-friendly, easy-to-use solution that will increase your booking and conversion rates and generate revenue without requiring a lot of additional effort. It just works, and your customers will notice.
Brad Lawson
Director of Marketing, Beyond Wow Plumbing
The results
Double the bookings, lower cost per job.
2x
Online bookings per month, from about 25 to 50 to 60
30% → 70%+
Online scheduling conversion rate since launch
10–15%
Of total jobs now coming through online scheduling, and growing
Lower
Cost per booked call, declining as conversion improves
Reviews
Customers specifically calling out how easy booking is
Q1
Results visible right after launch
The impact
How it changed every team.
Call center
The team sees second-chance leads in the ScheduleBot dashboard and reaches out to customers who started booking but didn’t finish, with richer context before confirmation calls.
Dispatch
Booked jobs flow from ScheduleBot into ServiceTitan and onto the board, with customer-written issue descriptions that make it easier to assign the right technician.
Marketing
With conversion more than doubling, cost per booked call keeps coming down, and the team can see how digital spend turns into booked jobs.
Leadership
The CEO’s first read was right: ScheduleBot paid for itself quickly, and online scheduling is now a low-effort, high-return channel.
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